The ideas behind an Employer Branding program include four main elements.

The first of these is to educate the employees. This is important for the leaders to understand that their actions are on the employee’s benefit and that this plays an important role in developing a good relationship between them.

The second element is to have a communication process. The communication should be conducted by direct, private and face to face communication. This is to be a direct and personal voice for the employee that is equipped with the knowledge to make the connection with the organization. This needs to include also sharing of information. In order to effectively plan an employer branding program, the employees need to also share the idea and ideas.

The third element is leadership. Leadership is needed to keep the employees moving forward with the company vision and to be able to influence the innovation and creativity. It is essential to build a strong leadership in order to be able to successfully influence the organization.

The fourth part is innovation. Innovation is needed in the company but also important is that it needs to be part of each employee. Innovations should focus on both the Employee and Company. It also includes the culture of innovation. It needs to be introduced by the employees to their leader. Having a common vision will be one of the foundations for the success of the Employer Branding program.