Storytelling: today and tomorrow

You should prepare yourself to start telling stories in your meetings.

Storytelling is an integral part of any successful brand advertising strategy, but is a whole lot more than telling stories itself. It has been around as long as the human language. It is the most powerful way to put ideas into the world today. It is one of the oldest ways to get people together. It must be bigger than the company. It must get rid of the lackluster endings.

Storytelling is part of human communication. It can motivate and mobilize people to advance a cause, but it must be strategic to achieve impact. It has always been a technique widely used in traditional marketing. It has become popular in marketing as a tool to connect with audiences and to achieve greater empathy with potential customers.

Storytelling demands honesty. It can give your brand depth. Luckily, it is something we all do naturally, starting at a very young age. Then make it a common practice.

Despite being a common human behavior, robots should be able to catch up very soon and even surpass our skills. Lot’s of people believe that robots aren’t alive, because they don’t have any DNA… But just wait until they start telling you stories to make you smile, fear or have compassion.

The future is catching up quickly… Don’t stay behind.