The lost art of listening

Not so long ago, we were eager to hear interesting conversations from our friends and family, where experiences were shared in a simple but very personal manner. Today, we prefer to comment any tweet or simple observation without seeking to understand the story behind the comments. We have to listen more and better. Listening allows us…

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3 common mistakes in the innovation process

Innovation is, like any other process, controllable! However, only a few companies are able to control this process. In this text, I describe 3 common mistakes that lead companies to spend money in new products / services that turn out to be complete failure:

Innovate where the market is already satisfied appropriately;
Innovate in areas where clients are not interested in (or have little interest);
Innovate while cannibalizing already satisfied features 

Talent needs patronage

The Medicis of Florence were great at spotting talent. They became well known by their strong patronage to young talents and were able to build and maintain a big fortune by collecting the rewards for their talented people’s achievements. We should give more patronage to our young talents and support them as much as we…

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Paid too much for my whistle

How many times we want things and we later on realize it was not worth the effort? In most cases, we estimate rewards above what we manage to achieve, therefore, we should become more careful in acquiring products or services that we might not need. An important value I often explain to my kids is how…

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